SUBWAY ® has always been committed to offering quality ingredients and constantly improving its menu options to meet the needs of Canadians’ changing tastes and health preferences. In order to help build public awareness and engagement around SUBWAY ® ’s 100% Canadian program, Veritas harnessed the power of everyday influencers in an influencer campaign focused on the Canadians behind SUBWAY®‘s quality food.
Veritas created a video series to showcase that finding new ways to elevate the menu selection has always been a top priority and a source of pride for SUBWAY ®. The video featured everyday Canadians who play a role in the production of SUBWAY®‘s quality food. It captured the positive, transparent relationship SUBWAY® has developed in Canada with both consumers and brand employees.
To learn more about SUBWAY® and the quality products behind every meal, visit their website.