Tangerine celebrated the official launch of the new Tangerine Money-Back Credit Card through event marketing which involved taking over Yonge-Dundas Square with a massive 40’ x 10’ foot digital touchscreen Money-Back Game with prizing. This digital content was developed to attract consumers to the event and promote the brand in a modern, fun way.
Guests were invited to sign up for the new Card and play the interactive game, which offered players a chance to win amazing prizing including $50 gift cards from a variety of retailers related to the Credit Card’s Money-Back categories – including gas, restaurants, groceries, home improvement, entertainment and more. To expand the celebration nationally, Tangerine created the Money-Back Credit Card game on their site, where consumers were able to play for the chance to win great prizing. You can read more about the campaign on their website.